Numerous business owners know what SEO is and that it’s significant for any website. Although several simply accept this at face value, it’s imperative to understand why SEO is crucial for businesses in the contemporary era. As a matter of fact, SEO has matured to be so vital that its value outspreads past the search engine and even to businesses without a website. Here are four reasons every business owner should care about SEO.
1. Ranking on Search Engines Make All the Difference
Start with the obvious. Search Engine Optimization is significant because being that the top of search rankings has a gigantic value for website owners. It’s predictable that three out of four clicks from internet searches go to the top five positions on Google. And with nine out of ten (91%) clicks from Google Search going to the results on the first page, the value of SEO is clear. There are millions of pages on the web that can match a potential keyword. Any site that hopes to rank high for a particular word or phrase are going to have to make sure their site’s SEO gives them the best possible chance.
Mobile devices have also increased the importance of SEO. With smartphones and tablets, there are more searches being performed than ever before. And with search engines deploying specific algorithms for mobile and local search, there are new opportunities for websites to reach the top of the results.
2. Online Content is Linked with the Target Audience Through SEO
Having existed in the information era for so long, it’s easy to overlook how enchanted it is that the internet works as well and as rapidly as it does. Although there are trillions of indexed pages of content out there, search engines have the ability to find the one that responds to a specific question within a few seconds. Being able to find material about any question within seconds has altered the access to knowledge in society.
SEO permits the same magic to work in reverse. Although there are billions of users on the internet and trillions of searches taking place at any given second, by using SEO, a website owner can ensure their content discovers its intentional target. Anybody that owns a website or is generating content needs to use SEO in their blog post titles, video descriptions and image names if they desire their work to be seen by the people most probable to be searching for it on the internet.
3. No Website, No Matter
Many people consider of SEO as a thing for websites, but it goes past that. Search engines pull up information beyond websites and businesses profit anytime they show up in search. Many mobile users search for businesses to get directions of phone numbers. Just by having a Google My Business or similar profile listed somewhere online, a business can benefit from search without even having a website.
4. Quality SEO targets multiple Platforms
Honestly, SEO isn’t just a Google thing, or even just a search engine thing. The capability to search through content is necessary for any site with a lot of pages, such as shopping platforms or social networks. Implementing good SEO is the best way to make sure a specific piece of user-generated content gets seen on a very large network. Good SEO can even make e-commerce sites more effective by helping consumers find the products they truly want.
Just as getting top placement on Google matters, it’s valuable for sellers to be at the top of the list for Amazon and eBay searches. Similarly, business owners that want consumers to find their pages and content on social media should use good SEO in their page or profile descriptions and in post content. The internal search on platforms usually isn’t as robust as Google or Bing, but they are good enough for catching the right keywords to determine the best page or content for a searcher. In time, these searches will grow more advances. Facebook recently announced several updates to its search capabilities, including searches for public post conversations (so watch your privacy settings on your personal account).