Connected packaging that features Quick Response codes can promote product security or support customer relations. Find out what the QR codes that appear on packages are and learn more about six ways to implement this feature in stand up pouch printing for custom smell proof mylar bags or recyclable packaging.
What is QR-Connected Packaging?
One aspect of connected packaging involves incorporating QR codes into designs. The data encoded in this matrix barcode is the corresponding element that makes a code useful. Many consumers are familiar with requirements for interacting with these codes, which involve the use of an imaging device such as a smartphone or tablet equipped with a camera and QR reader application.
Staying Connected To Your Customers Through Packaging
Brands often make packaging decisions that reflect consumer values. For instance, a growing interest in environmental responsibility is driving the adoption of eco-friendly pouches. Consider linking a code on packaging to a branded website that provides supplementary product information or interactive components designed to appeal to customers and stimulate repeat purchases.
Verifying Authenticity With QR Codes
One of the best features of serialized QR codes is the ability to use these barcodes to verify product authenticity. A brand can use this feature to track products through production, distribution and sale to the end user. Many products can benefit from implementing an extra layer of security.
Sharing Educational Content About Products
From recipes for food products to use recommendations for supplements or other types of consumables, producers can use QR codes to link consumers to resources that pertain to the products they buy. This informative use of QR-connected packaging appeals to many health- and lifestyle-oriented brands.
Tracking Products Throughout a Lifecycle
A QR code that is designed to be scanned by distributors and sellers can make it easier for producers to track the amount of time that has elapsed between the production line and the end user. Information gleaned through this use of connected packaging can help brands make choices that increase freshness and viability.
Facilitating Branded Reward and Loyalty Programs
QR codes can also be useful for tracking the frequency and quantity purchases. Linking these codes to a portal with fields for unique sign-in details makes it possible to keep records associated with an individual consumer or household and acknowledge brand loyalty. Consumers may seek out packaging with codes to build up points which translates to more complete sales data.
Providing Package Disposal and Recycling Guidelines
Another potential use for connected packaging is detailed information about appropriate disposal or recycling methods. In addition to printing packages with How2Recycle labeling or Store Drop-Off specifications, a QR code can lead to a site that prompts users for location information to identify the nearest recycling location.
These are a few ways in which QR codes on product packaging can be useful for producers and consumers. Whether a brand wants to provide consumers with information or opportunities for connection, verify product authenticity or pursue end-to-end tracking across a supply chain or product lifestyle, QR-connection is the best approach to next-generation product packaging.
