Search engine tools like Semrush, Ahrefs, and Ubersuggest often show rankings for unusual keywords, including long URLs, product slugs, and exact match queries. One such example is the keyword:
thesparkshop.in:product/wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi
Many people get confused when they see this keyword ranking in Semrush and wonder why Google would rank such a long and strange keyword. In reality, this happens because of how search engines index pages, how SEO tools collect keyword data, and how exact-match queries work.
In this article, we will explain in detail why this keyword ranks in Semrush, what SEO factors are responsible, and how similar product URLs can appear in ranking tools.
1. This Keyword Contains the Exact URL
The biggest reason this keyword ranks is that it contains the exact URL slug.
Keyword:
This keyword includes:
- Domain name → thesparkshop.in
- Product path → /product/
- SEO slug → wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi
When someone searches something close to a URL, Google treats it as a navigational query.
Navigational query means the user is trying to find a specific page.
Examples of navigational searches:
- amazon headphones
- flipkart shoes
- apple iphone official site
- thesparkshop earbuds
- thesparkshop.in product earbuds
When Google detects navigational intent, it directly ranks the exact page.
Semrush detects that ranking and shows it.
2. Semrush Tracks All Types of Keywords (Even Strange Ones)
Semrush does not only track normal keywords like:
- wireless earbuds
- best bluetooth earbuds
It also tracks:
- long tail keywords
- copied URLs
- tool searches
- bot searches
- very low search volume queries
If even one search happens, Semrush may store that keyword.
So if someone searched:
Semrush can record it.
If Google shows the page, Semrush will say the keyword is ranking.
Even if search volume = 0.
3. The URL Slug Contains Strong SEO Keywords
The product slug contains many ranking keywords:
- wireless earbuds
- bluetooth 5.0
- stereo sound
- hi-fi sound
- earbuds product
Search engines use URL words as ranking signals.
Good SEO slug:
Bad slug:
Because the slug has real keywords, Google understands the topic.
This increases the chance of ranking.
4. Long-Tail Keywords Are Easy to Rank
This keyword is very long.
Long-tail keywords have:
- low competition
- fewer websites targeting them
- easier ranking
Example long keyword:
Small pages rank for long keywords.
That is why this product page ranks.
Semrush detects the ranking.
5. The Page Is Indexed in Google
A page can only rank if Google indexed it.
E-commerce sites like thesparkshop.in usually have:
- sitemap
- internal links
- product pages
- categories
-
navigation structure
Google crawls these pages.
Once indexed, the page can rank for any related query.
Semrush checks Google results and shows rankings.
6. Internal Linking Helps the Product Page Rank
Most e-commerce websites link products internally.
Examples:
- Category → product
- Homepage → product
- Related products → product
- Footer links → product
Internal links tell Google:
This page is important.
Important pages rank easier.
So the product URL can rank even for weird keywords.
7. Exact Match Queries Rank Instantly
If someone searches:
Google will try to show the exact page.
Because:
- domain matches
- slug matches
- keywords match
Exact match queries often rank even without backlinks.
Semrush records that ranking.
8. SEO Tools and Bots Also Create Keywords
Not every keyword comes from real users.
Sometimes searches come from:
- SEO tools
- ranking checkers
- bots
- scripts
- automated crawlers
If a tool checks this keyword:
Semrush may store it as a keyword.
Then it shows ranking.
This is very common with product URLs.
9. Low Competition Keywords Rank Easily
High competition keyword:
- earbuds
- bluetooth earbuds
- best earbuds
Low competition keyword:
-
wireless earbuds bluetooth 5.0 8d stereo sound hi-fi thesparkshop
Low competition = easy ranking.
Semrush shows rankings even for very low competition terms.
10. Product Pages Naturally Rank for Product Queries
Google prefers product pages when search intent is shopping.
Keywords like:
- earbuds
- buy earbuds
- bluetooth earbuds
- sound earbuds
- product earbuds
These signal buying intent.
Google shows product pages.
So the product URL ranks.
11. Semrush Ranking Does NOT Always Mean Traffic
Important point.
Ranking in Semrush does not mean real traffic.
Possible cases:
- search volume 0
- 1 search per month
- tool search only
- bot search
- copied URL search
Semrush still shows ranking.
Many beginners misunderstand this.
12. Exact URL Keywords Are Stored in SEO Databases
Keyword databases include:
- normal keywords
- questions
- URLs
- domain searches
- copied text searches
So even strange keywords get stored.
That is why this keyword appears.
13. SEO-Friendly Slug Improves Ranking
The slug is very SEO friendly:
Google can match many queries.
So ranking chance increases.
14. Google Prefers Exact Match for Navigational Searches
When the search looks like a URL, Google shows the exact page.
Examples:
thesparkshop.in product earbuds
Google shows the product page.
Semrush records it.
15. Final Conclusion
The keyword
thesparkshop.in:product/wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi
is ranking in Semrush because:
- It contains the exact URL
- The slug has strong SEO keywords
- It is a long-tail keyword
- Competition is very low
- The page is indexed
- Internal links exist
- Exact match query ranking
- Bots / tools may search it
- Product intent keyword
- Semrush stores all keyword data
So Semrush shows ranking even if traffic is very small or zero.
It is a long-tail navigational keyword that includes a domain name and product slug. These types of keywords usually have low competition and can rank easily in search results. Sometimes yes, sometimes no. Some searches come from users, but others may come from SEO tools, bots, or people copying URLs into Google search. Yes. Internal links from categories, homepage, and related products help Google understand that the page is important, which increases ranking chances.
What type of keyword is thesparkshop.in:product/wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi?
Is this keyword searched by real users?
Does internal linking help product pages rank?
