Why “thesparkshop.in:product/wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi” Is Ranking in Semrush – Full SEO Explanation

Search engine tools like Semrush, Ahrefs, and Ubersuggest often show rankings for unusual keywords, including long URLs, product slugs, and exact match queries. One such example is the keyword:

thesparkshop.in:product/wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi

Many people get confused when they see this keyword ranking in Semrush and wonder why Google would rank such a long and strange keyword. In reality, this happens because of how search engines index pages, how SEO tools collect keyword data, and how exact-match queries work.

In this article, we will explain in detail why this keyword ranks in Semrush, what SEO factors are responsible, and how similar product URLs can appear in ranking tools.

1. This Keyword Contains the Exact URL

The biggest reason this keyword ranks is that it contains the exact URL slug.

Keyword:

This keyword includes:

• Domain name → thesparkshop.in
• Product path → /product/
• SEO slug → wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi

When someone searches something close to a URL, Google treats it as a navigational query.

Navigational query means the user is trying to find a specific page.

Examples of navigational searches:

• amazon headphones
• flipkart shoes
• apple iphone official site
• thesparkshop earbuds
• thesparkshop.in product earbuds

When Google detects navigational intent, it directly ranks the exact page.

Semrush detects that ranking and shows it.

2. Semrush Tracks All Types of Keywords (Even Strange Ones)

Semrush does not only track normal keywords like:

• wireless earbuds
• best bluetooth earbuds

It also tracks:

• long tail keywords
• copied URLs
• tool searches
• bot searches
• very low search volume queries

If even one search happens, Semrush may store that keyword.

So if someone searched:

Semrush can record it.

If Google shows the page, Semrush will say the keyword is ranking.

Even if search volume = 0.

3. The URL Slug Contains Strong SEO Keywords

The product slug contains many ranking keywords:

• wireless earbuds
• bluetooth 5.0
• stereo sound
• hi-fi sound
• earbuds product

Search engines use URL words as ranking signals.

Good SEO slug:

Bad slug:

Because the slug has real keywords, Google understands the topic.

This increases the chance of ranking.

4. Long-Tail Keywords Are Easy to Rank

This keyword is very long.

Long-tail keywords have:

• low competition
• fewer websites targeting them
• easier ranking

Example long keyword:

Small pages rank for long keywords.

That is why this product page ranks.

Semrush detects the ranking.

5. The Page Is Indexed in Google

A page can only rank if Google indexed it.

E-commerce sites like thesparkshop.in usually have:

• sitemap
• internal links
• product pages
• categories

• navigation structure

Google crawls these pages.

Once indexed, the page can rank for any related query.

Semrush checks Google results and shows rankings.

6. Internal Linking Helps the Product Page Rank

Most e-commerce websites link products internally.

Examples:

• Category → product
• Homepage → product
• Related products → product
• Footer links → product

Internal links tell Google:

This page is important.

Important pages rank easier.

So the product URL can rank even for weird keywords.

7. Exact Match Queries Rank Instantly

If someone searches:

Google will try to show the exact page.

Because:

• domain matches
• slug matches
• keywords match

Exact match queries often rank even without backlinks.

Semrush records that ranking.

8. SEO Tools and Bots Also Create Keywords

Not every keyword comes from real users.

Sometimes searches come from:

• SEO tools
• ranking checkers
• bots
• scripts
• automated crawlers

If a tool checks this keyword:

Semrush may store it as a keyword.

Then it shows ranking.

This is very common with product URLs.

9. Low Competition Keywords Rank Easily

High competition keyword:

• earbuds
• bluetooth earbuds
• best earbuds

Low competition keyword:

• wireless earbuds bluetooth 5.0 8d stereo sound hi-fi thesparkshop

Low competition = easy ranking.

Semrush shows rankings even for very low competition terms.

10. Product Pages Naturally Rank for Product Queries

Google prefers product pages when search intent is shopping.

Keywords like:

• earbuds
• buy earbuds
• bluetooth earbuds
• sound earbuds
• product earbuds

These signal buying intent.

Google shows product pages.

So the product URL ranks.

11. Semrush Ranking Does NOT Always Mean Traffic

Important point.

Ranking in Semrush does not mean real traffic.

Possible cases:

• search volume 0
• 1 search per month
• tool search only
• bot search
• copied URL search

Semrush still shows ranking.

Many beginners misunderstand this.

12. Exact URL Keywords Are Stored in SEO Databases

Keyword databases include:

• normal keywords
• questions
• URLs
• domain searches
• copied text searches

So even strange keywords get stored.

That is why this keyword appears.

13. SEO-Friendly Slug Improves Ranking

The slug is very SEO friendly:

Google can match many queries.

So ranking chance increases.

14. Google Prefers Exact Match for Navigational Searches

When the search looks like a URL, Google shows the exact page.

Examples:

Google shows the product page.

Semrush records it.

15. Final Conclusion

The keyword

thesparkshop.in:product/wireless-earbuds-bluetooth-5-0-8d-stereo-sound-hi-fi

is ranking in Semrush because:

• It contains the exact URL
• The slug has strong SEO keywords
• It is a long-tail keyword
• Competition is very low
• The page is indexed
• Internal links exist
• Exact match query ranking
• Bots / tools may search it
• Product intent keyword
• Semrush stores all keyword data

So Semrush shows ranking even if traffic is very small or zero.