ALTBalaji’s latest thriller entertainment titled Girgit has garnered massive popularity even before the launch. Quite recently, the makers did something unimaginable to promote their show. And boy, we can’t stop talking about it!
In a marketing masterstroke for the Girgit web series, ALTBalaji teamed up with the top 11 youth-centric brands. They partnered with popular brands, such as Flyrobe, Josh, Viral Pitch, Invisible Gastronomy Bar, Sasha Eyeware, The Nonsense Store, Bollywood, Abhibus, Ferns N Petals, Storytel, and Growfitter.
The primary objective of these partnerships with 11 brands was youth engagement. Since 80% of the ALTBalaji users are below 35 years, they aimed to raise curiosity among the younger generation by pulling off this promotional stunt. And hey, guess what? Fortunately enough, these partnered brands also happened to cover major areas of the youth’s interest. It was quite a win-win situation for ALTBalaji (jackpot!)
Each partnership had its unique details, right from giveaways to contests. While Sasha Eyeware organised a giveaway of personalised Girgit sunglasses for media influencers, Bollywoo distributed their fashion wear at Girgit’s launch party. Storytel, on the other hand, ensured the online streaming of Girgit on their platform.
Other Brands like Abhibus, Viral Pitch, Invisible Gastronomy Bar, Flyrobe, Growfitter and Ferns N Petals also contributed to Girgit’s promotions. All these associations have helped ALTBalaji as well as the brands to broaden their reach. Interesting, eh?
Talking about their promotional stunt, Divya Dixit told Indian Television, ALTBalaji has cracked the code to youth engagement. This is evident from multiple success stories with its previous shows as well as our ongoing shows.”
She further added, “This multiple brand association model for the promotion of Girgit is a new experiment that looks to be working wonders for ALTBalaji as well as the brands that have been partnered with. We hope to keep bringing about innovations in the marketing and promotional strategies that can set a benchmark for other players in the industry as well.”
So far, ALTBalaji’s brand new promotional strategy successfully managed to create a buzz among the youth about the Girgit web series starring Nakul Sahdev and Taniya Kalrra in the lead. It is interesting to watch what the show brings to the table after making some noise with their larger-than-life promotions!
ALTBalaji’s Girgit revolves around the on-and-off relationship between the lead actors who play Ranbir and Janhvi. It shows you how a madly-in-love couple like them turn against each other after years of being together. Their love-hate relationship will leave you on the edge of your seat until the very end. So, what are you waiting for?
Get going RN and download the ALTBalaji app. Once done, watch Girgit online by paying 80 paise every day to know more about Ranbir and Janhvi’s twisted romance. Hurry, it’s not too late!
