Social media has become quite a powerful channel when it comes to marketing your small business. It has the potential to bring in new leads while also helping you build brand awareness and reach. Since the inception of such media channels, there have been quite a few new platforms launched in the market, out of which Instagram is making all the news.
Instagram has quickly become one of the more preferred social media platforms chosen by businesses to grow in the industry, and for a good reason. With over a billion users worldwide, it is deemed the best place to be if you are looking to strengthen your presence in the online community. The key to using Instagram in today’s time is with an Instagram video ad maker that allows you to make engaging advertisements, positioning your brand at a better rank than your competitors.
If you own a small business or even one that is quite established, implementing Instagram marketing is the best strategy in today’s time. If you are new to this platform and do not know how to use it effectively, you are in the right place. This article further mentioned some ways you can easily build a robust presence in the online community.
1. Shift to a Business Account:
This is one of the first things you should ensure once you start setting up your account on Instagram. While joining, the platform asks you to choose between a business and a personal account. On being presented with this option, you should always opt for the former as it allows you to connect your account with other social media platforms like Facebook, view analytics, run paid advertisements, and make it easier for your followers to contact you.
These benefits are only available for the business account and are crucial to establishing a brand presence. With such in-depth information, you can easily strategize as well as implement any other Instagram marketing tip you can think of.
2. Don’t Leave Your Bio Empty:
The next step you should follow before you start publishing content is to make your account engaging. Most profile creators think the preliminary steps of making an account are a waste of time. On the contrary, those are some of the most important steps you should keep in mind.
One thing that is often overlooked is the bio section. You should never leave that empty. In the 150 characters that Instagram gives you, you can add a hashtag, explain your products or services, and even link your website. This will make your brand more accessible. In addition to that, ensure that you regularly update your bio with the necessary changes in your company.
3. Set a Theme:
Another important thing to consider when planning your Instagram account is how you want it to look. Instagram is a highly visual platform. On this, you have to upload photos and videos that make up your feed. You must follow a particular theme when it comes to that. You can either make the grid follow a specific pattern or edit the photos in a particular and similar fashion.
Having a set pattern can help the audience associate your account with relevant posts. Whatever your approach is, make sure that the feed does not look out of place. It should follow continuity. This will make your account look more credible, professional, and appealing, further ensuring that you attract more customers.
4. Use Video Content:
When Instagram first started out, it was mainly meant for photographs. With time, video content has become one of the main ways to let users know about your brand. Not only are they more visually appealing, but they can also portray a lot of information in a lot of less time. You can also utilize the several Instagram video ad makers available online.
This will make your videos look more professional while adding effects, text, audio, and much more. All in all, videos are one of the best ways to ensure that your brand’s presence is felt on social media platforms like these.
5. Check What Your Competitors Are Doing:
Knowing what your rival companies are up to can significantly improve social media marketing for your business. In addition to knowing what the latest trends are in the app, you can also learn quite a few intricacies of Instagram marketing from them.
You can draw inspiration from them as well if you are unsure about where to start. This does not mean you blindly follow them. It is only so that you do not make the mistakes they have made or do the things that are working for them. Overall, it will make your Instagram account look that much more professional and perfect.
6. Use Hashtag Strategically:
Hashtags are undoubtedly one of the most effective features on Instagram, especially for businesses. It further allows users to discover your account without much effort. While research has shown using more than 10 hashtags is the best practice, it mainly depends on how many followers your account has.
With your business account, Instagram also lets you know which hashtags are bringing in the most viewers. This is an effective way to understand what is working for you and what you should continue to do. While using hashtags, do not overdo it. This will only make you look desperate in front of your viewers. Make sure the hashtags are relevant and have meaning while also being trendy.
In Conclusion
To say the least, these tips will help you take your Instagram marketing skills to the next level. With a proper online Instagram video ad maker and some of these tips, your account will surely start getting new followers soon.
That being said, make sure you research the market properly before implementing any strategy. Instead of sudden movement, slow down your efforts, plan them before executing them in the market.
