Video has become an essential marketing tool for your business. In this article I will explain to you why video marketing is so powerful for your brand or your business and why do you need a business video maker especially why you should invest in video as a priority!
Why the video?
3 to 5 billion people will be coming online by 2021. Great! But why should we choose video over text, photo or podcast? Let me share some evocative numbers with you:
CISCO, an American computer company specializing in servers, published a study (a little indigestible) on networks. According to this study, video will represent 82% of general public internet traffic by 2021.
Why make an Explanatory Video with Business Video maker?
Explanatory video is one of the most popular video formats for companies today. In this article, we explain why you need to do it for your business.
One word: COMMUNICATION.
As well for internal or external communication, the explanatory video has the great advantage of a short format which allows to present in an efficient and clear way, the ins and outs of your message. Whether it is to communicate the values of your company, or to present an offer, explanatory video has become an integral part of the customer buying process.
Indeed, a video will tend to reassure your visitor about the professionalism and the “reality” of your business, making them more inclined to get in touch with you or even to make their purchase if it is a video. This format can also be used as a support for training; it is also one of the favorite formats for this kind of video.
What do all these possibilities have in common? The need to highlight important things that your target needs to remember after watching the video. This ability of videos to create “highlights” on key points of a message, both visually and from a sound point of view, becomes particularly evident in the explanatory video which relies entirely on them.
How to make this video a success?
The key to a successful explainer video is its length, clarity and originality. You have to know how to hold the viewer’s attention without boring them in order to be sure that they stay until the end. If the ideal duration of one of these videos is between 30 seconds and 1 minute 30, its format remains quite free: real shots or motion design, as long as dynamism is allowed! What bring your personal touch in order to stand out from the market through a quality video in your graphic charter? Because graphics and sound remain an important point in the creation of any video: only a good quality video (visual and sound) will fully retain the attention of your target.
With 80% of people visiting a site who are ready to watch a video, compared to only 20% to read a text, this medium definitely grabs the attention of visitors. This is the reason behind the popularity of Business Video Maker.
A great advantage from a SEO point of view!
With the SEO race that we are living today on the Internet, it is essential to use all the tools at your disposal to stand out. And video is the best tool you can find today. The statistics don’t lie: a video greatly improves your SEO and your chance of appearing in the first pages of google. To be exact, the probability is 53 times higher with a video on your site! When with Facebook, the world-famous social network puts more and more in front of the videos, consequently giving more visibility to the pages by owning, privileging the video game contents to the contents only visual or written. No matter where you are on the internet, video dominates these days.
A video is easy to share, and it shows the modernity of the companies using business video maker too create business videos.
It is predicted that in 2020, 80% of global traffic will be video! This medium will definitely be at the center of future marketing plans, and an explanatory video happens to be a very good first approach to it.
