Did you know it only takes about five seconds for someone to make up their mind about something at first glance? During this time, they form an opinion about you based on your body language, appearance, and mannerisms.
And, for your business, they look at your approach, attitude, personal presentation, and behavior. Therefore, you only have five seconds to make a strong first impression and develop healthy customer relationships.
So, how can your business create a good first impression?
1. Personal presentation
Your physical appearance shows your clients you respect them, your brand, and your products and services. Hence, when meeting your clientele, be sure to keep your posture straight and relaxed. Additionally, make sure you’re well-groomed, including your hair and nails.
While personal presentation mostly refers to physical appearance, it also comprises of your business appearance. For instance, having dull and outdated décor in your reception area can turn away customers.
Try and add some cozy furniture for clients to sit on as they wait or add a bouquet from Floral N5 to brighten up your space. Such minimal details create a welcoming environment that makes customers feel valued.
2. Make sure people can find you
Your business can make a bad first impression as soon as your clients visit your website and can’t find crucial information such as your phone number. Having outdated content and no digital footprint can also create the wrong impression, affecting your conversion rates.
Luckily, you can avoid this by utilizing content marketing strategies that create and distribute valuable, consistent, and relevant content. This keeps your customers engaged, driving profitable customer action.
3. Be helpful
When a customer calls with an inquiry or concern, how helpful are you? Do you offer a solution to their problems? Or, do you let low-paid employees answer the calls even though they don’t know much about your business?
Unfortunately, the latter hurts your business as consumers are always looking for brands with quality customer services. Ensure your call center has individuals that are knowledgeable about your business and can communicate effectively to avoid pushing away potential customers.
Ultimately, creating a good first impression for your business can help drive sales and conversions.