In this article, we have put forth the Ultimate Shopify SEO Guide that must be considered for Increasing your Business Revenue. Search Engine Optimization is a technique to improve the website in such a way that it gets a better search spot for relevant search results and improved visibility. Also, we have shared some Shopify SEO Tools that you can check.
In 2020 its tough to rank websites on Google or Bing Search Results. If you thought that building a beautiful website and adding flashy animations is going to attract visitors then you are wrong. Many things work behind the scenes which go unnoticed by a normal user. One of them is the SEO part.
Shopify SEO is crucial to make your store reach to the maximum people across the internet. There are many ways of achieving this, here we are going to discuss about Organic Shopify SEO to rank your store. You Just need to follow the Shopify SEO checklist to get going.
SEO is essential for every website to rank higher on search results. SEO is of three types:
- On-Page SEO – It consists of Keyword Research, Better Content Creation, Keyword Optimization
- Off-Page SEO – It consists of building high-quality backlinks to an already high-ranking sites to get benefit from them in terms of establishing your site in the sight of Google and also drive quality traffic to your site.
- Technical SEO – It consists of Technical Things that are important for the site’s readability and good user experience like Site Speed, Mobile-Friendliness, Site Architecture, Security, etc.
Your Shopify Store is no different, ultimately it is a website and also needs to be taken care of in terms of SEO readiness like may other sites on the internet for improving online visibility.
In the below paragraphs we have discussed how you can improve Store’s visibility and reach with Shopify SEO by implementing the Shopify SEO Guide.
Ultimate Shopify SEO Guide for Success!
You need to keep in mind that Shopify does come with some good SEO features right out of the box, but to outperform other stores in search ranking you need to do a few things extra and work smart.
Shopify SEO mainly depends on choosing the right keywords to rank your site’s content. You need to do more than just picking the right keywords and ramming them in your store’s content. Below are some useful Shopify SEO tips:
#1 Improve User Experience
The first tip in this Shopify SEO Guide is Improving User Experience, When it comes to boosting visitor count to your store one thing you need to keep in mind that visitors will stay longer only on those sites which have a better user experience.
If your site takes ‘ages’ to load then you better fix it. No one likes to wait and stare at the loading animations on their screens. Make your site fast by avoiding bloated themes, heavy images, avoiding unnecessary apps, and heavy animations.
The following factors greatly affect user experience:
- Responsive Site Design
- Fast Page Loading Speeds
- Attractive Theme
- Clutter-Free Design
- Faster Checkout
- Minimal or no Ads
Apply the above changes and witness the visitor traffic rising yourself.
#2 Use Shopify SEO Plugins
Shopify SEO Plugins help to monitor and fix SEO issues to gain the maximum amount of visitors to your store.
It helps bring organic traffic to your store which is more reliable and consistent than other foul means. It is built to automatically Fix SEO Issues hampering Search traffic and is of great use if you are struggling with your store’s SEO or are naive to the concept of SEO.
It can fix issues like Meta Title and Meta Description that is important as it is displayed on the search results when a user searches for related topics before clicking on it and visiting your site. And, also fix Image Alt-Text for ranking images on image search results.
The following are some more features that this Shopify SEO Plugin boasts of.
- Autopilot Mode
- Website Speed Booster
- JSON-LD Data Support
- Google Search Console Integration
- Google Knowledge Graph Support
- Google Page Speed Integration
- Sitemap Submission
- Image Compression and Image Renaming
- Realtime 404 Error-Tracking and Fixing
#3 Improve Shopify Site Structure
Once a visitor visits your Shopify Store he should not feel confused seeing the site structure. Your motive behind the Store is to help users buy products and increase sales and not to confuse them.
You must give special attention to the navigation within your store so that the shoppers are able to quickly find what they need and buy it as soon as possible.
If you have a large catalog of products, You better enable breadcrumbs for more satisfying navigation and properly categorize your products. A neatly structured site is better for users, as well as SEO purposes as the Google crawlers, can easily find their way through and map your store.
#4 Link Building
The last tip in this Shopify SEO Guide is that your store’s pages and posts must be interlinked wherever necessary, this helps the visitors find valuable content, and its also a better SEO practice.
Adding links to high ranking articles and pages will benefit your store and will establish your store as a credible information source in the eyes of visitors and Search Engines.
You can ask the prospects regarding this and they will definitely agree and they might also ask for a backlink in return.
Hope this Shopify SEO Guide has helped you fix Shopify SEO issues and made you a kind of Shopify SEO expert.